Ask, don’t search
Stop searching for the right file. Ask for the right content.
Instead of hunting for the approved version, ask for what you need: a launch post, a one-page product sheet. It’s built from what you’ve approved, in your voice.
Brand compliance software that creates and checks your content at scale
Ask for the post, page or one-pager you need. We create it from your approved brand rules, voice and messaging, and check it as it’s written, whoever or whatever wrote it. Anything that needs a decision goes to your brand team.
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Your week
Brand requests never stop, and they all come to you
It’s Tuesday. Sales wants a one-pager, a region wants its own launch post, and the agency has sent a flyer to sign off. Each was briefed from a guidelines PDF and whatever file someone found in the asset library.
So every draft comes back to you, and every round of comments adds a day. Once it’s live, nobody looks again, until a regional page turns up with last year’s product name.
How it works
Created on‑brand, kept on‑brand
Every piece starts on-brand. Once it’s live, we keep checking it, so when something changes, what’s in market changes too.
What we check
Every word that makes up your brand
We check the words, not the artwork. Logos, colors and layouts stay with your DAM and design tools.
Voice and tone
Every piece sounds like you, in the tone you’ve set for each channel.
Product names and terms
Current product names, your preferred terms, and the words you never use.
Approved messaging
Key messages and claims that match what your brand team has approved.
Taglines and boilerplate
The current tagline and company description, not last year’s.
Every market and language
Your brand adapted for each market, so it’s right there, not just the same.
Content already live
Published pages and posts keep being checked, so a change reaches what’s already out.
Built from what you’ve approved
Your brand, held once and used everywhere
Brand rules, voice and tone, terms, product names and approved messaging live in one place. Every request, and every check, draws on the same approved set.
Learn about Cortex →Agencies and regions
Agency and regional drafts, checked before they reach you
Agencies, regions and partners work from the same approved brand rules and messaging. Their drafts are checked the same way as yours, so you only see what needs a decision.
Where it sits
Works with the tools you already use
Your approved brand lives in one place. Everything that creates content draws on it, and everything you publish keeps being checked.
You decide
Only what you’ve set reaches you
You decide what’s corrected for you, what’s held for your brand team and what goes straight out. When something’s held, you see just that line and why. Your decision is kept, so the same question doesn’t come back next time.
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FAQ
Questions brand teams ask
Does this replace our DAM?
It changes what you need it for. A DAM stores finished files, so people have to find the right version and hope it’s current. With Arbitr, you ask for the content you need and it’s created from what you’ve approved, so the words are current every time.
What content can it check?
Content your team writes and publishes, such as social posts, web pages, emails, one-pagers, brochures and sales content. It works where that content lives, including Google Docs, and connects to the rest of your stack over API and MCP.
How do we load our brand guidelines?
Bring what you have: brand guidelines, style guide, terminology lists and approved messaging. We load them with you, and your brand team decides what’s corrected for them and what comes to them.
Does it work with our agencies and regions?
Yes. Agencies, regions and partners create from the same approved brand rules and messaging, and their drafts are checked the same way as yours, whoever or whatever wrote them. They can work in Arbitr directly, or connect their own tools and AI assistants over API and MCP, so your approved brand reaches them in the tools they already use.
Will it sound like us?
It’s written in the voice and tone you’ve approved, from your own messaging. Anything new goes to your brand team if you’ve set it to.
Does it work in other languages?
Yes. Your brand rules apply in every language you publish in, adapted for each market rather than copied word for word. See content localization.
We’re in a regulated industry. Is this the right page?
Brand compliance covers your voice, terms and messaging. If your promotions also have to meet regulatory rules, see marketing compliance.