Your chatbot has to say it's AI.
On every chat surface you run, in the language of each market - a notice your customer cannot read has not told them anything. And that's only half the story. Are the claims your AI assistant is making accurate in every market and language you serve?
Since 2 August 2026, people must be told when they are interacting with AI.
Your assistant speaks for you.
"You can send it back any time in the first 60 days."
"Yes, that integrates with your existing system."
"That discount is still available."
It answers in every language you sell in. You have read one.
How it works
How a check runs
Whether it is a web page, a campaign or an answer from your assistant, everything runs through the same three stages.
Checks
Content is read against your approved policies, claims and terms for that market.
Flags
Anything that breaks a rule is held and the rule that held it is named, so the person who has to fix it knows what to change and who can approve it.
Publishes
What passes goes live in the market it was written for, and the decision stays on the record.
A hold is not a block. It is the product working, and it comes with a named owner and a next step.
Fix today. Then stay that way.
Two jobs, in order. First we find every chat surface you have, check the notice is present and readable in that market, and correct the answers that do not match your approved sources.
Then we stay on. Every model update, prompt change and knowledge base edit moves the answers, and none of them go through a publication review.
Getting today's answers right is finite work. Every conversation after it is not.
How we help

Questions we get asked
Have a surface or market this page has not covered? Tell us where your assistant answers, and in which languages.
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